Why should merchants view people with disabilities as customers?

Why should merchants view people with disabilities as customers?

• A. They have money to spend, but merchants should not view them as customers.
• B. Because they have money to spend, and viewing them as customers would encourage the creation of accessible environments.
• C. They can only contribute a small amount to the economy.
• D. Their shopping choices are negligible and not worth accessibility planning.

Answer: (B)

Seeing people with disabilities as customers recognizes their real purchasing power and value. When merchants view accessibility as part of serving all shoppers, they’re more likely to invest in features like step-free entrances, wide aisles, clear signage, and accessible checkout. This not only helps people with disabilities shop more easily but also improves the experience for everyone—parents with strollers, older adults, and those with temporary injuries. Treating this group as customers expands the market, builds loyalty, and demonstrates practical, inclusive practice.

Seeing people with disabilities as customers recognizes their real purchasing power and value. When merchants view accessibility as part of serving all shoppers, they’re more likely to invest in features like step-free entrances, wide aisles, clear signage, and accessible checkout. This not only helps people with disabilities shop more easily but also improves the experience for everyone—parents with strollers, older adults, and those with temporary injuries. Treating this group as customers expands the market, builds loyalty, and demonstrates practical, inclusive practice.